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Enhancing Fleet Safety: The Importance of Driver Risk Profiling

In industries where driving is a crucial component of the job, ensuring the safety of drivers is paramount. Fleet managers are increasingly recognising the importance of driver risk profiling to maintain a safer workforce and optimise operational efficiency. This article explores the concept of driver risk profiling, its benefits, and how it can be effectively implemented to enhance fleet safety.

Understanding Driver Risk Profiling

Driver risk profiling is a strategic approach used to assess the risk levels associated with individual drivers. It is commonly used in various industries to match candidates' risk appetites to the job requirements, thereby fostering a safer working environment. This method is not about preferring one candidate over another but about understanding their approach to risk and aligning it with job needs.

Benefits of Early Risk Profiling

Implementing risk profiling during the recruitment process can be highly beneficial. It allows fleet managers to assess candidates' driving skills before they are hired, ensuring a safer and more competent workforce from the outset. This proactive approach could revolutionise road risk management, especially considering there are approximately 20 million license-holding employees in the UK who drive as part of their job.

How It Works

Risk profiling can be multifaceted, involving various assessments and data points, including:

- Licence qualifications and endorsements

- Telematics scores

- Compliance with pre-use checks

- Driver history, including claims and violations

- Results of in-person driving and psychometric assessments

- E-learning tests results, such as hazard perception tests

- Behavioural interviews

Collating this data into a single management tool provides a comprehensive view of a driver’s risk profile, aiding in efficient decision-making.

Online Assessments & Holistic Strategies

Several online assessments are available to determine drivers' attitudes to risk. Utilising this data, companies can create individualised risk profiles to identify drivers more prone to accidents or incidents. Nick Butler, director at Drivetech, emphasises the importance of this data in developing targeted driver training programs, assigning higher-risk drivers to lower-risk routes, and formulating management strategies to mitigate overall fleet risks.


Driver risk profiling is a transformative approach for fleet managers aiming to enhance safety and operational efficiency. By integrating risk profiling into the recruitment process and utilising comprehensive data management tools, fleet managers can gain invaluable insights into their drivers' risk levels. This proactive approach not only ensures a safer workforce but also contributes to the development of tailored management and training programs, ultimately reducing the overall risks associated with the fleet.

Fleet managers are encouraged to explore and implement driver risk profiling as a standard practice to foster a safer and more competent driving workforce, ensuring the well-being of the drivers and the longevity of the fleet.


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